About Griffithe Marketing
Founded by Gayle Griffithe, Griffithe Marketing has been serving clients since October 2004. As founder, Gayle is an accomplished marketing professional with extensive experience in communications, public relations, sales support, market research, project management, and trade show program management. She is a successful marketing and PR strategist, independent contractor and freelance writer. Gayle believes that well-planned, well-executed marketing and public relations programs are essential to support a thriving brand. This is always top-of-mind for her and is evident in everything she does.
Over the years, Gayle's career has focused on health care, managed care, pharmaceuticals, biotechnology, medical equipment and supplies, and employee benefits and insurance. She is a specialist and expert in these industries. She's held positions with various Fortune 1,000 corporations including PacifiCare / Prescription Solutions, Baxter Diagnostics / Dade International, and Hughes Electronics / Hughes Communications.
Gayle has a strong customer service orientation. She is enthusiastic, proactive, and goal oriented. She's a strategic thinker and has a knack for seeing things from 30,000 feet. But she also knows how to roll up her sleeves and successfully tackle the day-to-day activities necessary to get the job done. Gayle has worked on both the client and services sides of the business, and works well with individuals at all levels and fuctional roles. This unique combination of skills and attributes enables her to continually provide effective, results-focused services to her clients.
Gayle holds a Bachelor of Arts degree in Business Administration / Marketing and a Master of Business Administration degree, both from California State University, Fullerton. In addition, she is currently enrolled in a certificate program in internet marketing through the University of California, Irvine, and expects to complete the coursework by Fall 2012. Her achievements as a top-notch marketing professional have been recognized through the Service Industry Advertising Awards (SIAA) and Summit Creative Awards she's received. Gayle has shared her expertise with others through her PR and marketing presentations at notable industry events including educational conferences sponsored by EXHIBITOR as well as the California Association of Physician Groups Annual Conference.
To keep her skills fresh, Gayle is affiliated with several professional organizations including the Orange County Chapter of the Public Relations Society of America (OCPRSA), Healthcare Public Relations and Marketing Association (HPRMA), Professional Communicators Exchange (PCE), International Association of Business Communicators (IABC), Trade Show Exhibitors Association (TSEA), Healthcare Convention Exhibitors Association (HCEA), Business Marketing Association (BMA), and the National Association of Women Business Owners (NAWBO).
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