Public Relations
At Griffithe Marketing, we're proponents of public relations because we believe PR can add real value as an important component of your overall marketing plan.
Well-designed, well-executed public relations programs can have a tremendous impact on brand building because PR incorporates validation from third-party sources. This makes PR extremely effective at creating trustworthiness in the minds of everyone you want to reach. The bottom line is that the coverage you get from PR is very believable.
The best part is that PR provides highly credible promotion without the high costs typically associated with traditional advertising. What's more, with the evolution of social media, PR can enhance visability in the marketplace like never before. And PR has staying power because materials can be reprinted and used as sales tools or posted on a Web site.
Public relations programs are different from other types of communications programs. To generate media interest and secure the third-party validation that is so valuable, a company must have a compelling story to tell and must be able to prove and demonstrate the claims they make. Because we understand and embrace these differences and the special approach necessary to successfully leverage PR, we can guide your PR activities and craft PR materials that can really make an impact.
So whether you need an entire public relations strategy and on-going program management, or simply need help with a project or two, you can count on Griffithe Marketing to deliver.
Service offerings include:
- Byline / Feature Articles
- Case Studies
- Crisis Communications
- Editorials
- Key Message Development
- Letters to the Editor
- Media List Development
- Media Relations
- Media Training
- Op Eds
- Pitches
- Press Kits
- Press Releases
- PR Program Planning / Management
- Q&A Documents
- Speakers Bureau / Speakers Proposals
- White Papers / Reports
OTHER SERVICE AREAS
COMMUNICATIONS
TRADE SHOWS / CONVENTIONS
STRATEGIC PARTNERS
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